Client

Bentleys
(Australian-based accounting firm)

Project

Improve the image of Bentleys

Client brief

Review, brainstorm and provide solutions for Bentleys' ongoing print and electronic media, internal and external communications and other ongoing projects.

Solution

Mitara developed a successful campaign titled ‘Accountants have personality’. This campaign improved their image from an old-fashioned firm to a new-age, dynamic and personalised/customer focused  firm. The campaign also attracted new clients, assisted with the recruitment of quality staff, increased client and staff moral and provided Bentleys with a range of professional templates/tools that could be used in-house for proposal, tenders and newsletters.

Traditional communication material was reviewed and replaced with more modern systems (e.g. printed newsletters, greeting cards etc were replaced with electronic versions, recruitment advertising now includes an online component etc).

Outcome

The campaign received overwhelmingly positive feedback from existing and potential clients, employees and business colleges. Therefore, Mitara continues to push the ‘conventional’ boundaries typical of the industry with their ongoing promotional and communication material.